Trick-or-treaters are likely to be dressed as Spiderman, a princess or a ghost this Halloween, and their parents may be dressed as witches, vampires or Barbie, according to trend data by the National Retail Federation.
This year Americans are expected to spend $12.2 billion on Halloween, an increase from $10.6 billion last year.
About 73% of people will participate in Halloween-related activities this year, with about 68% of people planning to hand out candy, 53% decorating their yards and 50% dressing up in a costume.
Total spending on costumes is going to reach $4.1 billion this year, an increase from last year as well. Costumes are estimated to average about $108 per person, and about 69% of people are planning to buy an outfit.
About one third of people are getting costume inspiration from online searches this year, about 28% from retail and costume stores, and 20% from friends and family.
“Social media continues to grow as a source of costume inspiration for younger consumers, as more people under 25 are turning to TikTok, Pinterest and Instagram for ideas,” Prosper Executive Vice President of Strategy Phil Rist said in a statement.
As for costumes, 5.8 million adults are expected to dress as a witch, about 2.4 million as a vampire, 1.8 million as Barbie, about 1.4 million as Batman and 1.3 million as a cat.
For kids, the most popular costumes are expected to be Spiderman, a princess, ghost, Superhero, witch, Batman and Barbie.
Pets are expected to dress up as a pumpkin, hot dog, bat, bumblebee, spider, devil, cat, lion, ghost and witch.
Candy spending is up, too. About $3.6 billion will be spent on candy this year, compared to $3.1 billion last year.
Reach reporter Sara Maloney at [email protected].
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